Critical Business Survival Skill
Last week while reading, a turn of words came to mind, inspired by the quote most widely attributed to Hypocrites, “Let food be thy medicine, and let medicine be thy food.”
The idea ? “Let Education Be Your Entertainment And Learning Be Your Leisure.” While this perspective has become more and more true for me over the years, the past few have almost neutralized what little interest I still have in traditional ‘entertainment.’
So what does this have to do with your business and marketing strategy?
For some time a large segment of marketing has merely been thinly disguised propaganda, recently it’s grown into overt manipulative messaging. While a large segment might not yet understand this fact, many do, and more are awakening to this reality every day.
The natural consequence of dishonest communication is the eventual loss of trust. Trust is your greatest asset in business. Trust inspires confidence and once trust is betrayed it’s virtually impossible to restore.
It is far better to market your business simply and humbly with communication that is true to your abilities, than to overstate them; as they say “under-promise and over-deliver.” Of course if you have spectacular deliverables there’s no reason not to advertise them, so long you’re always able to live up to your promotion.
The urgency of our present reality demands that in both business and personal communication, we DEMONSTRATE the truth while exposing error; effective truth-telling is a critical survival skill in a lie-laden world.
Learning how to promote your business is a never-ending process. If you begin to transition some of your ‘mindless’ entertainment into “infotainment” you’ll likely find you have plenty of time for learning, and applied learning that leads to increased revenue quickly becomes entertainment in its own right!
