Email Marketing – the #1 revenue generator for business
Whatever form of marketing you are doing, email is hands-down the most effective, cost-efficient channel you can use, presuming of course you have a quality list. Do a quick search for “return on investment for email” and you’ll find some pretty impressive statistics like the ones below:- Email marketing is still top for ROI as shown by the 73% of company (and 76% of agency) respondents rating it excellent or good. (Source: Email Marketing Industry Census 2017)
- Email provides you the most direct line of communication for conversion to sales…it’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association) (Source: Email Marketing, Copyblogger)
- Email use worldwide will top 3 billion users by 2020. (Source: Email Marketing Statistics, Hubspot)
- Almost 50% of consumers prefer to hear weekly from companies sending promotional emails. (Source: Email Marketing Statistics, DMA)
Why Email Marketing?
- Email Marketing has high ROI
- You have complete control over your audience
- Email Marketing provides higher engagement
- Quickly reach your audience on mobile
source: EChOelse International Group Ltd.